Mustafa Imam’s career has taken him to both sides of the table, leading in-house production teams and supporting creative agency partners to build work for some of the world’s biggest brands and most ambitious creative projects.

His fascination with storytelling began early. After working in a newsroom and studying film at Columbia University, Mustafa found his way into advertising, where he spent nearly a decade at Wunderman Thompson producing work for brands including Diageo, Macy’s, JetBlue, De Beers, Rolex and Cadbury. As digital began reshaping the industry, he embraced new forms of storytelling, leading projects across technologies—including an augmented reality experience that won a Gold Lion at Cannes.

In 2014, Mustafa joined Facebook’s Creative Shop, helping global brands and agencies bring ideas to life across an expanding range of formats on Facebook and Instagram. He later moved to Creative X, where he led production teams and helped shape the Facebook/Meta brand for audiences around the world.

Since 2022, he’s led Production and Agency Partnerships across Consumer Marketing (AI, Meta Brand, Facebook, Instagram, WhatsApp, and Oculus), Public Affairs, and Global Business Marketing at Meta Inc, overseeing a 100+ person multidisciplinary team spanning producers, business affairs specialists, production strategists, product experience experts, editors, animators, agency partnerships leads, and event creators.